LED Media joins national push to improve online know-how

LED Media joins national push to improve online know-how

By on Oct 23, 2017 in Blog

We’re delighted to announce that we have joined a national campaign which aims to help 10,000 small businesses improve their online performance.

Laura is one of twenty trainers who will deliver digital know-how to 10,000 small businesses over the next 12 months including businesses in Wales.

Her work will be part of small business support group Enterprise Nation’s Go and Grow Online campaign which is being run in conjunction with Microsoft, Curry’s PC World Business and Verisign, and launched on Wednesday, October 11.

According to the Office for National Statistics (ONS), despite a dramatic increase in the number of consumers buying products and services online, Britain’s smallest firms – those with nine or fewer employees – are not feeling the benefit.

While online sales increased 21 per cent in December 2016 alone, sky rocketing Britain’s e-commerce economy to £130bn*, just 9.7 per cent of all sales from UK-based micro firms were e-commerce transactions, compared with almost 56 per cent of sales from larger firms.

Laura said: “Welsh companies could definitely be selling more online, but they are so busy working on the business, they often feel like they don’t have the time to explore how to make the most of the online opportunity.

“I’m really pleased to be joining the Go and Grow Online campaign so that I can help small businesses make a real difference to their bottom line with some time-saving hacks and make sure people running firms in Gwent get better at making sales and bringing in more business online.

“Even if you’re running a butchers or the local cafe, being online is important because to raise awareness, create a buzz and help you sell more efficiently to more people.”

Emma Jones, founder of Enterprise Nation, said: “Big firms have the resources to invest in the latest digital e-commerce and m-commerce functionality, SEO, marketing, and everything in between. Smaller firms have been slower on the uptake over the years, and seem to have less appetite for it. They are busy simply running the business and don’t always see the benefits that digital can deliver.

“And yet the digital world is an area that they absolutely can compete with larger firms on. [Alison] will be one of the people delivering the know-how where it’s needed and provide the on-the-ground assistance that Gwent businesses need.”

Laura’s first session is to be held on November 7th at in Cardiff from 6pm-8pm. For further details visit: https://www.eventbrite.co.uk/e/go-and-grow-online-cardiff-tickets-38804391981

Over the course of 12 months, the campaign will reach 10,000 businesses across the UK, with practical training, essential resources, and connections to fellow business owners.

All details on the campaign’s resources are here: https://www.enterprisenation.com/goandgrow