Case History: Social Media

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How can Twitter be used in the world of antiques? Bath Decorative Fair asked LED Media to create a tailored Twitter blast, promoting its 48 exhibitors and show program for its 2016 Fair. The bespoke Twitter strategy promoted the Fair to antiques experts and targeted key customers and collectors in the Bath and Somerset area. The social media output played its part in a successful 2016 Fair, with attendance up 20% on trade day and 15% on public days.

LED Media provided a similar service for the inaugural Bruton Decorative Antiques Fair in October 2016. The Fair exceeded its target attendance, in part attributed to a successful social media and digital marketing campaign.