Case History: Content Marketing


Casting a spotlight on women in business, LED Media was commissioned by Capital One to create original content for their Spark Business IQ blog. Marking Women’s History Month, a series of blog posts featured businesswomen, sharing their stories of success and practical tips and tricks for aspiring entrepreneurs.

Participants ranged from start-ups, small – to – medium sized companies and established businesses located across the United States.

The posts were shared widely across Capital One’s social media channels.