7 PR rules to always remember
The basic rules of media relations are a constant force in our ever-changing world of communications.
With the essentials in place, PR professionals can be confident that their next pitch or campaign can work its magic and reach its target audience.
Whether you’re new to the world of PR or looking for a timely refresh, here 7 top media relations rules to remember.
Tell a story: know your client and their story inside out. Look for the angles that are informative, emotive and ground-breaking. What makes the story interesting to both the reporter and their target audience? Spell out the basics but do it in a way that’s memorable for the right reasons!
Understand your audience: clearly define your target audience and know how you are going to reach them. Draft a target press wish list, with outlets that your audience read and regularly engage with directly and through social media.
Integrated PR approach: whilst press releases are not a thing of the past, the way in which the message is delivered needs to be part of an integrated strategy. Craft your message and share the strand that holds the story together across all platforms, whether that be social media, broadcast or the traditional press.
Set deliverables: outline your key goals for your pitch or campaign from the very beginning. Are you trying raise awareness of a new product or service? Do you want to reach a new audience? Are you seeking to position yourself as a thought leader in your industry? Be clear on what you want to achieve.
Measure the outcome: set ways in which you will measure and ultimately reach your deliverables. Have a clear system for tracking placements, and monitor engagement and reach on social media through analytics software.
Know your pitching basics: have your elevator pitch ready to share with the reporter, providing the key details of the story, relevant multimedia and contact information. Familiarize yourself with their beat and areas of interest, and don’t bombard them with more than one follow-up.
Be a content creator: any good campaign needs standout content. Think like a content marketer, creating content that excites and engages your audience. Always keep added value in mind- creating content like videos, e-books and infographics that make a campaign stand out from the rest.
Looking for help with your PR strategy? Contact me today to discuss how I can help!