Case History: Content Marketing


Casting a spotlight on women in business, LED Media was commissioned by Capital One to create original content for their Spark Business IQ blog. Marking Women’s History Month, a series of blog posts featured businesswomen, sharing their stories of success and practical tips and tricks for aspiring entrepreneurs.

Participants ranged from start-ups, small – to – medium sized companies and established businesses located across the United States.

The posts were shared widely across Capital One’s social media channels.

Case History: Social Media

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How can Twitter be used in the world of antiques? Bath Decorative Fair asked LED Media to create a tailored Twitter blast, promoting its 48 exhibitors and show program for its 2016 Fair. The bespoke Twitter strategy promoted the Fair to antiques experts and targeted key customers and collectors in the Bath and Somerset area. The social media output played its part in a successful 2016 Fair, with attendance up 20% on trade day and 15% on public days.

LED Media provided a similar service for the inaugural Bruton Decorative Antiques Fair in October 2016. The Fair exceeded its target attendance, in part attributed to a successful social media and digital marketing campaign.

Case History: Digital Democracy

Houses of ParliamentHow can we create a better democracy within the UK? During 2016, Laura worked MPs, Parliament and doteveryone to explore how increased digital understanding can improve our democratic process.

With a focus on digital skills, Laura worked with an MP and his staff to identify how they were using digital technology and what they could do to improve and be different. Laura introduced new tools and techniques for the MP to use, including a real-time polling platform, live streaming video, e-marketing and ideas for content creation.

Other recommendations for MPs and Parliament included a focus on digital security, smart use of digital data for campaigning, improve productivity using digital tools and how to proactively engage with constituents using social media.

For further information on the Digital MP project click here.

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